Research Methods

HauckEye is all about service to the client, with exceptional research design and execution.


HauckEye's Unique Methods

That design creativity has produced a set of unique approaches that HauckEye uses regularly.

● Points of Truth - A qualitative technique designed to remind the group of every stage of a linear experience in great detail.● Tracking Research - A more potent alternative to traditional tracking research employed by SCORE Metrics● Immersive Ethnography - Imagine using technology to be a fly on the wall while the respondent has a live experience and talks about it in real-time.  ● Sort & Score - An alternative to Max Diff that delivers similar outcomes while simplifying the task and increasing the number of attributes shown.  

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